Course Overview
The Progress Plus Course in Digital Marketing is a comprehensive and interactive live learning experience designed to equip students with the skills, knowledge, and confidence needed to excel in the ever-evolving field of digital marketing. Throughout this course, students will embark on a journey of discovery, exploration, and hands-on practice, guided by industry experts and seasoned professionals.
From the basics of digital marketing to advanced strategies and tactics, students will gain a deep understanding of the digital landscape and how to leverage it effectively for business success. The course not only focuses on theoretical concepts but also emphasizes practical application through real-world projects and case studies. As a result, students will develop a strong portfolio that showcases their expertise to potential employers.
Here’s what you’ll learn in the program
- Understanding the Digital Marketing Landscape
- Key Terminologies and Concepts
- Building a Digital Marketing Strategy
- What is User-friendly Websites
- Search Engine Optimization (SEO) Basics
- Conversion Rate Optimization (CRO) Techniques
- Crafting Compelling Content
- Content Distribution and Promotion
- Measuring Content Marketing Success
- Harnessing the Power of Social Media Platforms
- Creating Engaging Social Media Campaigns
- Social Media Analytics and Insights
- Understanding SEM and Google Ads
- Creating Effective PPC Campaigns
- Budgeting and Bid Strategies
- Building an Email Marketing Strategy
- Designing Engaging Email Campaigns
- Email Automation and Analytics
- Identifying Influencers and Building Relationships
- Leveraging Influencer Marketing for Brand Growth
- Crafting a Strong Brand Identity
- Utilizing Web Analytics Tools (Google Analytics)
- Measuring Key Performance Indicators (KPIs)
- Data-driven Marketing Strategies
- Optimizing for Mobile Devices
- Mobile Advertising and App Promotion Techniques
- App Analytics and User Engagement
- Planning, Executing, and Monitoring Digital Campaigns
- A/B Testing and Optimization
- Budget Management
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Creating an Impressive LinkedIn Profile
- Networking Strategies and Job Search on LinkedIn
- Leveraging LinkedIn for Personal Branding and Career Opportunities
Program Fee
Batch Class
One-on-One Class
Frequently asked Questions
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